We specialise in low cost professional web sites for small businesses
eShopHost Ltd - Providing Web, eCommerce and eMarketing solutions
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Where Are You Now?
You havenít got a web, but you think you should have? Letís see if we can help crystallise your situation and needs. Or perhaps you think you donít need a web at all!
Got a web but itís not working for you. Letís see if we can help you transform your web into a valuable business asset.
You have a business and want to use a web site to reduce your costs. We can help you to create a wonderful business tool.
Small Business Ė Donít Need a Web
Of course it is your choice, but consider that a great many businesses have not come to the same conclusion. Having a web site generally creates a positive impression. You donít have to try and sell anything. You could just Ďbe thereí when someone goes looking for a company that does what you do. But, in reality a web site can do a whole lot more that just sit there. Have you considered all the potential advantages? What if your web site got you one extra customer? That may pay for your web! What if that were 10, 100 or a 1,000? Browse through this page and see how else you could benefit! Keep an open mind.
Many People Surf First Ö Donít Be Invisible!
And donít forget the new generation have been brought up with computers and the Internet Ė thatís their first port of call when they want something Ė do a quick search on the net and see what comes up. If you have no web youíre invisible to them. Even if you have spent many hundreds of your money on advertisements or listings in yellow pages or other directories. And itís not just young people, more and more people are finding it so much more convenient to surf the net to find what they want at home and at work.
Small Business But No Web Site?
You think you should have a web site. Everyone seems to have one. But what is your objective? If you just aim to get on the web that is all youíll achieve. Your web needs to work for you Ė not just sit there looking pretty! You need to decide whether you just want to be present on the web so people can find you then contact you. Or, whether you want to communicate your brochure over the net so you can sell your company and then get contacts. Or perhaps display a small set of your best-selling products and then complete the sales process through your shop or over the phone. Browse down the page and see what suits you.
Small businesses donít often have lots of money to throw onto a project that may not work. It would be good to have a low fixed price and then see how it goes. Well, we at eShopHost have done just that with a range of low cost fixed price packages that provide simple but professional web sites with varying levels of features to suit your needs and budget.
You Could Build Your Own Web Site
If you are a new small business or company you may feel that you could build your web site yourself. After all there are loads of cheap or even free software packages out there. And you could put it on the free web space that your ISP provides too. You are probably used to thinking in terms of doing everything yourself if you started up with just yourself as the sales manager, marketing manager, production manager and everything else Ė why not web designer and webmaster? Well if you have lots of time to spare and that is the best use of your time, go for it! But do remember there will be a learning curve and you will make mistakes. Otherwise, you probably realise that your time is limited and do you really want to invest so much time in getting up to speed and then staying up to speed in the rapidly changing world of the web? What most small businesses really need to focus on is their core business of course - looking after customers and marketing to reach new customers.
Donít Know Enough About The Web?
OK, so you donít know enough about the web and you have decided you donít want to learn either. So you wouldnít build a web site yourself. Maybe you just donít want the responsibility of having a web at all because you donít understand enough. Well that might be the best thing, but if you have a professional web company to get you going you probably donít have that much to learn. Most of your effort will in fact be focussed on creating your sales message for you and your products or services Ė not far removed from what you should be doing right now trading without a web site. You will have to learn some things but before long youíll wonder what all the fuss was and might even enjoy it.
You Could Get Your Nephew To Build Your Web
Many people with a tight budget with limited time or knowledge are tempted to ask their son, nephew, etc. to Ďknock upí a web site for them. Suppose the web site itself is technically perfect (although it might well not be), might they have played a bit and added a few flash bits here and there? Does it really focus on the needs of your business and customers? Whilst this can work very well Ė thereís more to success on-line that just a web site! Do they have the full range of professional skills needed to ensure your success on-line? Will they be there when you need support? Are they going to be willing to update your web site whenever you need it in 3, 6, 12, 24 months time? If they are ill or away will anyone else be able to do anything? Have they got backups in case the computer crashes? It is worth thinking about your needs and whether this is the best option.
Donít Pay Over The Odds For The Basics
On the other hand, think carefully before you commit large sums of money to a web designer for your web site. Your visitors will expect a structured web site with reliable navigation and a professional appearance. These are basics and you donít need to pay a lot for them. Do you really need a graphic designer provide you with a novel appearance and unique navigational mechanisms? You could be paying for them to indulge themselves! Think of the business value. Will your customers really be impressed and do more business with you. Perhaps they will get frustrated within the first 5 seconds with a slow Flash animation or navigation that they canít work out Ė so they go never to return. Unless you have some money to burn get your money to give you value that counts for your business.
Thereís More To Success On-Line Than Just A Web Site!
Just having a web site is like having an oasis in the desert that no-one knows about. Itís no good to anyone. Thereís no passing traffic. You need road signs to get people there and you need a response mechanism once people do get there. You need to build a relationship with your visitors. Visitors rarely buy on their first visit and they rarely revisit sites either. Does your web and email have the features that work to add value to your business? Do you need to protect the email addresses on your web site from spam mail harvesting for example? Can you see the traffic records to your site? Are you able to send out automatic responses to queries? It goes on ..!
Start Small And Grow Your Web With Your Understanding, Experience And Success
Most businesses will want to be cautious to begin with - a fixed low budget and just try it out, watching and learning. And perhaps later to be a little more adventurous in their on-line presence. With our eShopHost range of low price professional web package solutions you can do just that, working your way up to more sophisticated web sites as your experience, confidence and success grows.
Got A Web But Itís Not Working For You?
Many people are in this situation. Perhaps you got in early, got a web (possibly quite expensive) and then waited and waited and then forgot about it. It doesnít have to be like this. Thereís more to success on-line than just having a web Ö Do you have a program of marketing that includes your web site? Do you have an on-line eMarketing strategy? Does your web site and email services have the features your business needs for commercial success or increased efficiency? Check through this page to see if there is something that needs to be added or done to turn your earlier lack-lustre experience into something that really works.
Your Web Site Should Add Value To Your Business
Determine what you need your web site to do for your business. If it doesnít add value what is the point? What you need to pay and what features you need on your web, your email, your databases, and your eMarketing depends upon the needs of your business. Just a simple presence on the web should not be costing you very much. Perhaps you want to reach customers Ė consumers or other businesses. Perhaps you need secure off-site storage for important business files. Perhaps you need a full eCommerce web site. Or perhaps you need a secure area for authorised users only to access. Your web can be a powerhouse of added value for your business. Make sure you understand and exploit these extras.
Out Of Date Web Can Be Worse Than No Web!
Unless you have opted for a simple presence with a timeless message your web site could be sending out negative messages. If it is out of date it may be causing people to reject your business. Do you have a simple way of keeping your web sit up to date? Do you have to go back to your web designer? Does it cost too much and have delays? Even if your content is not out of date, is it fresh? Should a visitor come back again are they likely to consider what you have to offer if they see everything is identical since their last visit?
Marketing At Little Cost
One of the biggest needs of most businesses is marketing. Put no effort into marketing and your business could easily go into terminal decline. A web site provides you with an amazing opportunity to market your business and it could be at very little cost. Of course you will need to spend some of your time to do this and you are also likely to get better results if you have a budget. You could also pay someone else to do this for you. You could even MAKE money whilst you eMarket your business.
Expand Your Markets
Maybe you are happy with the market you are in, but most businesses would not refuse business in another area if that meant growth or increased profits for example. With a web site and eMarketing you could easily present your offer to these new markets or increase penetration in your existing market. And thereís more Ö
Reach Markets That Might Otherwise Be Impossible
Markets that otherwise would be out of your reach through traditional marketing can be addressed. The Internet in principle knows no boundaries! Worth thinking about!
Are You Selling Something?
Most businesses who have a web or are considering one will be selling something to someone. Your web may be something simple that gives a general idea of what you are in business for with a simple response mechanism - just like a brochure. Or it might be something a little more specific with some of your products or services described - just like a promotional catalogue. Or you may want the full inventory with on-line purchasing. And, of course, a sophisticated business that has enough business may want to integrate their on-line shop with their back-end systems for order fulfilment, stock control, customer relationship management, etc. Itís your choice, but you can start simple and evolve!
Keep Reminding People That You Are Around
Most people will never revisit your site again unless you prompt them. Keeping your site fresh and notifying your past visitors of whatís new is a powerful way of getting people back. This way you will often achieve that first sale that a first visit would not do and more, most people having bought once will buy again if regularly reminded (not too often!). Is you web site equipped to do this?
Itís Not Essential To Have A Full eCommerce Web Site!
Many businesses can work well without an eCommerce enabled site. Their web is available for people to find. Increas their interest in your products by your descriptions of benefits, pictures, etc. and then they can go your physical shop to complete the process. You decide on the model that suits your business.
Can You Make Your Business More Efficient?
A web site doesnít just add value by selling things, you may be able to increase your business efficiency as well. For example, get your customers to create and maintain their own records!
A Web For Your Employees or Members
A web site can be private to authorised users so you can create a 24 x 7 facility - available from virtually anywhere in the world. You can save costs and improve operational efficiency in a myriad ways. Users can do their own administration on-line. You can communicate better, faster and cheaper and even reduce the need to travel. The options are as wide as your imagination.
Let us send you details of the web solution that would benefit your company best. Whether it be one of our low cost professional web packages, an eCommerce solution or a complex database driven business solution.
- Just want a plain old web hosting account with email (domain names also available)?
- Or do you want an ordinary web site created for you?
- We can provide anything from a full bespoke web site designed to your requirements to a pre-designed site - you just provide the required words and pictures.
- You can host the web site yourself or we can, with email services.
- Contact us - send an email describing your needs or fill out our online form.
- Perhaps you want to sell your products or services from a web site? - carry out eCommerce!
- We can provide anything from a full bespoke eCommerce web site to a pre-designed site
- You can host the web site yourself or we can, with email services. Help with eMarketing your web site is available.
- Contact us - send an email describing your needs or fill out our online form.
Interested? Why not have a look at the Frequently Asked Questions (FAQ) - then Contact us to get into cyberspace!